If you are seriously considering the Internet to be a major element in the overall business concern, then your success will principally be tied with how well you manage to build a web site. Web site building, when not properly done, will just remain to be an extra baggage for your business.
Building a successful e-commerce web site does not come by simply having your Web site up and running. It is akin to trying to attract customers to your business with a cyber storefront with no windows, no entry points and commercial signs. Indeed, your Website is just a storefront and it is as good as how well you built it in order to draw attention and elicit action from your target customers.
The business web site will open a lot of opportunities as the online market is growing by 153% annually. This investment can deliver huge dividends for the business when you are able to design professional web site that can become the core element of the company’s online business. Before you start out to build your own web site, it is important that you learn about the basics and requisites of web site design such as familiarity of HTML.
When you are making a web site, make sure that the main page loads within 8 seconds when using a 56K modem. In a recent survey on customer behavior, it was estimated that business web site is losing and estimated $1.10 to $1.30 billion in sales annually because customers leave slow-loading web sites. If your business web page takes too long to load, then you might just as well count your business as an addition to the ever growing statistics of under-performing or failed online businesses.
When you decide to make your own web site, make sure that you use the proper Meta tags in the HTML of the web pages. Meta tags are the codes that allow search engines to determine the relevant keywords for a particular web site. 80% of all the traffic to web sites is generated through the 8 major search engines. It is extremely important that you know how the Meta tags are related to the search engines and how you can optimize the web pages when discussing with the web site maker on how to design business web site.
You have to be very careful when deciding on the design of the background and the text color of your web pages. A structurally busy background would make text reading difficult and may even be the cause of distraction for viewers. Make sure that you take into account all these points when you create a web site. When you are making your business web site, it is extremely important that you follow a neat and logical arrangement of the elements and it should be consistent all throughout the pages. When deciding on the color, it would be a wise idea to make the selection based on the effect that you want to create in your web site.
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